By Cheryl Kollin
Farm to Freezer rose to the challenge and won! We are thrilled to announce that I will present Farm to Freezer at the third annual TEDxManhattan, “Changing the Way We Eat,” conference. The all-day conference will be held in New York on February 16, 2013 and webcast live to thousands of viewers worldwide. Farm to Freezer benefits the whole community—this social enterprise preserves donated fresh, local food at its peak ripeness; provides healthier food for Bethesda Cares’ homeless client meals; supports local farmers; reduces food waste; provides community service opportunities; and raises local awareness about homelessness, nutrition, and locally-grown food.
“Your 15 minutes of fame are about to begin. Use them wisely.”–Jill Bamburg, BGI
Fifteen minutes of fame
Jill Bamburg, my mentor and dean of my business school, the Bainbridge Graduate Institute, congratulated me by saying, “Your 15 minutes of fame are about to begin. Use them wisely.” Very good advice! Winning a speaking opportunity at TEDX will provide critical visibility and, hopefully, lead to funding that will support this social enterprise.
The speaker challenge
TEDxManhattan challenged viewers to create new food enterprises that positively impact their local communities. The five TEDxManhattan finalists launched wonderful food-related businesses, each worthy of presenting on the TEDx stage. The winner was selected by popular vote. My heartfelt thanks to all who voted for Farm to Freezer; your support put us over the top garnering 30% of the 2,000 votes cast. I’m heartened to see all the ripples of support go out from those who believe in Farm to Freezer’s many social benefits.
The get-out-the-vote effort over the last three weeks attracted local press, including articles in the Montgomery County Gazette and Bethesda Now, a hyper-local on-line newspaper. Farm to Freezer is also covered in Foodshed Magazine and I’m honored to be named, Green Gaithersburg’s environmentalist of the month—check out this short video.
Changing the way we eat
The Glynwood Institute for Sustainable Food and Farming hosts the annual TEDxManhattan, “Changing the Way We Eat.” Conference. TEDxManhattan is a full day of talks broken into three sessions—Inform, Educate, and Empower— exploring the state of our food system and our progress toward sustainability. Check out the list of speakers for a glimpse at what’s in store for the 2013 conference.
Watch TEDx live!
Visit the TEDxManhattan website to see if there’s a local viewing party planned in your community. If not, consider hosting one—as an individual, business, or organization. Bethesda Green and Full Plate Ventures will co-host an official viewing party again this year at Bethesda Green. Check back here for details and free registration in January. Or, you can watch TEDxManhattan on your computer–either live or recorded.
What’s next for Farm to Freezer
You can follow our progress as Farm to Freezer scales up to gleen more surplus food, serve healthier food to more people in need, and reduce food waste. We will be planning over the winter and gearing up for the next summer’s harvest.
Visit this website to watch our progress and like us on Facebook. You can support Farm to Freezer with a tax-deductible donation to Bethesda Cares. Specify “Farm to Freezer” on your check or in the reference ID line for on-line donations.